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Doubling activation rate in 9 months

Bridge.audio is the cloud made for audio files.

Bridge.audio provides a single platform where users can store and share their audio assets, no matter the format. The platform is built for everyone working with audio files: creators, managers, distributors, publishers and supervisors can store and organize their work seamlessly.

Fran├žois-Marie (Business Manager) and Lydie (Product Manager) have been using June to improve user activation over time.

Background

Bridge.audio is a seed-stage company of 10 employees founded in 2019.

The company is an audio-focused alternative to tools like Wetransfer, Dropbox or Soundcloud for professionals that need to work and collaborate on audio assets.

Challenge

Bridge.audio is a product that can be used by many different kinds of people. And in many different ways. For instance the product is useful for music managers, editors, press agencies, or podcasters.

For this reason, one challenge for the team consisted in understanding which actions in the product led to higher activation.

The Solution

Learn what actions drive to activation during the first sessions

To improve activation Franz and his team first wanted to have a clear picture of how the most engaged users of Bridge.audio behaved during their first sessions.

Figuring out what the ideal journey for a user looks like would then allow them to take initiatives to push more users through this happy path.

To do so, Franz and his team took the top 20 most retained users from the User Retention report.



Then, using the user profiles, they manually checked the events the users triggered the most during their first week.

After this, the team interviewed some relevant users to get more qualitative feedback about what they found to be interesting and valuable during their first sessions.

Keep an eye on the activation journey


Based on the learnings gained, Bridge.audio put in place a set of actions (also called milestones) that, if carried out during the first session(s), would lead the newly registered users to activate more likely.

Then, the team used those actions to set up a User Activation report in June so that they could understand where users are getting stuck.

It looked something like this:


This information is used by the product team to iterate on the features with which users are struggling the most.

This report is also used as a starting point for following up with users that do not complete most of the milestones. To do this, the team downloads a CSV file that contains all the users that did not complete some strategic steps.

After some iterations, Franz and team saw a great improvement in the percentage of users that complete all the milestones within the first week after signing up.


Outcome


In the last months the Bridge.audio team has been using June to figure out how to shape their app in a way that the time-to-value is as short as possible.

Thanks to a higher activation rate, Bridge.audio is now able to better capitalize its signups and focus on improving the features that matter the most during the activation process. Very recently they were also able to launch their product on product hunt with a self-served experience! ­čĺ¬

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