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Read how next-gen SaaS companies use June to understand their users

  1. We're now able to proactively engage with users based on their behaviour
  2. Understanding both individual and team usage
CUSTOMER STORIES
Mo
Mo
Mo
09:55
Knack
Alexander
Alexander
Alexander
yesterday
Clerk
Nicolay
Nicolay
Nicolay
4 days ago
Vev
Tyler
Tyler
Tyler
22/04/24
Commandbar
Sachin
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Sachin
18/04/24
Requestly
François-Marie
François-Marie
François-Marie
12/04/24
Bridge Audio
Perrine
Perrine
Perrine
02/04/24
Reveal
Lukas
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Lukas
21/03/24
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Simo
Simo
Simo
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Valentin
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10/03/24
Specify
Mathisse
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05/03/24
Soda
Bastiaan
Bastiaan
Bastiaan
26/02/24
TheyDo
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Enzo
Hi Mo, it’s great to connect! Could you speak about how Knack has been using June to improve your GTM team’s performance?
09:15
Mo
Hi Enzo, of course! One of our primary challenges was the complexity of our event data, which made it difficult to identify patterns of user engagement, especially recognizing power users and those needing additional support in real-time
09:20
Enzo
That sounds challenging 🫣 How did June help you address these issues?
09:22
Mo
We leveraged June’s ability to integrate directly with HubSpot, which was a game changer. This allowed us to send specific product data as fields into our CRM without having to setup complex reverse-etl tools on top of our data-warehouse
09:30
Mo
To do that, we set up computed traits that update daily, such as login counts and other crucial product engagement metrics. This data is then mapped directly to corresponding user properties in HubSpot
09:30
Enzo
How has this integration impacted your team’s approach to user engagement?
09:35
Mo
With these insights, we developed a product health score within HubSpot to quantify user engagement and identify high-potential leads. This has allowed us to tailor our outreach and support more effectively
09:40
Mo
We automated the routing of leads to our onboarding specialists and personalized the onboarding emails based on detailed product usage, which has significantly improved the efficiency of our onboarding process
09:40
Mo
Also, we automated the routing of leads to our onboarding specialists and personalized the onboarding emails based on detailed product usage.The onboarding team now has immediate access to insights into a user’s product usage, which cuts down time on exploration and troubleshooting, making our support efforts more targeted and effective
09:40
Enzo
Wow! That’s amazing! What overall impact have these changes had on Knack’s GTM efforts?
09:45
Mo
We're now able to proactively engage with power users and quickly intervene with users who show signs of needing support. This has not only improved our customer experience and reduced churn but also allowed our GTM team to be much more indipendent with little to no engineering support needed. It’s been a critical advantage in our growth strategy 🚀
09:50
Enzo
Thanks for sharing that, Mo. It’s inspiring to see how far you guys have come!
09:55

Contact info

Mo
Mo

Mo

Knack

About

Mo, revenue operations at Knack, a no code app building platform, uses June to send product usage data to HubSpot

company

Company

Knack
employees

Employees

50-200

funding

Funding

Private equity

location

Location

Erie, Pennsylvania

feature

Favourite feature

HubSpot sync

Media, links and doc

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