Customers

Hi Enzo, of course! One of our primary challenges was the complexity of our event data, which made it difficult to identify patterns of user engagement, especially recognizing power users and those needing additional support in real-time

We leveraged June’s ability to integrate directly with HubSpot, which was a game changer. This allowed us to send specific product data as fields into our CRM without having to setup complex reverse-etl tools on top of our data-warehouse

To do that, we set up computed traits that update daily, such as login counts and other crucial product engagement metrics. This data is then mapped directly to corresponding user properties in HubSpot

With these insights, we developed a product health score within HubSpot to quantify user engagement and identify high-potential leads. This has allowed us to tailor our outreach and support more effectively

We automated the routing of leads to our onboarding specialists and personalized the onboarding emails based on detailed product usage, which has significantly improved the efficiency of our onboarding process

Also, we automated the routing of leads to our onboarding specialists and personalized the onboarding emails based on detailed product usage.The onboarding team now has immediate access to insights into a user’s product usage, which cuts down time on exploration and troubleshooting, making our support efforts more targeted and effective

We're now able to proactively engage with power users and quickly intervene with users who show signs of needing support. This has not only improved our customer experience and reduced churn but also allowed our GTM team to be much more indipendent with little to no engineering support needed. It’s been a critical advantage in our growth strategy 🚀