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B2C User Retention product metrics benchmark

Product metric benchmarks to help you compare your product metrics to products at your stage.

Benchmark

Business

Stage

User retention benchmark for SaaS companies

38.55%

1st quartile

info trigger

36.5%

Median retention

info trigger

29.43%

3rd quartile

info trigger

✨ Relevant sample size

Month after sign up

1 month retention

2 month retention

6 month retention

1st quartile38.55%39.53%21.03%
Median retention36.5%33.6%29.1%
3rd quartile29.43%23.63%33.78%
Sample size505050

🧲

User retention

Retention is the measure of how many users return to your product over time. It’s the percentage of active users at any time after X days of signing up or installing your app. Retention refers to continuous usage, which means your solution keeps generating value over time.

πŸ“˜ Here is a full playbook on user retention

Method used

For this survey we used ""N day retention"" at a user level. N Day retention shows the percent of users who return to the app on a specified day after their first launch. For example, if Day 2 retention is 50 percent, it means that 50 percent of new users launched the app on day 2. By comparison, unbounded (rolling) retention measures the percentage of users who return to the app on a specified day or any day after that. If Day 2 unbounded retention is 50 percent, it means that 50 percent of new users returned to the app on day 2 or later.

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πŸ”’

This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2022

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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt

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y-combinator logo
June 1.0 - Instant analytics reports built on top of Segment | Product Hunt