B2C Activation product metrics benchmark
Product metric benchmarks to help you compare your product metrics to products at your stage.
Benchmark
Business
Stage
Activation benchmarks for SaaS companies
42.35%
1st quartile
34.42%
Median activation
22.21%
3rd quartile
✨ Relevant sample size
Founding stage | Pre-seed | Seed | Series A |
|---|---|---|---|
| 1st quartile | 34.17% | 42.35% | 35.7% |
| Median activation | 31.42% | 34.42% | 33.72% |
| 3rd quartile | 29.13% | 22.21% | 29.41% |
| Sample size | 50 | 50 | 30 |
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Activation
Activation is the % of signed up users that come back to the product after 7 days (also called "week 1 retention"). In other words its the % of new sign up that get hooked after they started using a product.
📘 Full playbook on ActivationMethod used
For this benchmark we used retention after one week at a user level to compare activation across venture backed SaaS companies. We consider activation as the retention after one week of users signing up.
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This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2023
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