B2C Activation product metrics benchmark
Product metric benchmarks to help you compare your product metrics to products at your stage.
Benchmark
Business
Stage
Activation benchmarks for SaaS companies
61.25%
1st quartile
40.67%
Median activation
26.08%
3rd quartile
✨ Relevant sample size
Founding stage | Pre-seed | Seed | Series A |
|---|---|---|---|
| 1st quartile | 36.25% | 61.25% | 34% |
| Median activation | 33.5% | 40.67% | 31.83% |
| 3rd quartile | 30.33% | 26.08% | 30% |
| Sample size | 50 | 50 | 30 |
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Activation
Activation is the % of signed up users that come back to the product after 7 days (also called "week 1 retention"). In other words its the % of new sign up that get hooked after they started using a product.
📘 Full playbook on ActivationMethod used
For this benchmark we used retention after one week at a user level to compare activation across venture backed SaaS companies. We consider activation as the retention after one week of users signing up.
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This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2022
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