Product metric benchmarks to help you compare your product metrics to products at your stage.
Activation benchmarks for SaaS companies
✨ Relevant sample size
Activation is the % of signed up users that come back to the product after 7 days (also called "week 1 retention"). In other words its the % of new sign up that get hooked after they started using a product.📘 Full playbook on Activation
For this benchmark we used retention after one week at a user level to compare activation across venture backed SaaS companies. We consider activation as the retention after one week of users signing up.
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This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2023
SOC 2 Type II