B2B User Retention product metrics benchmark
Product metric benchmarks to help you compare your product metrics to products at your stage.
Benchmark
Business
Stage
User retention benchmark for SaaS companies
23.88%
1st quartile
10.5%
Median retention
5%
3rd quartile
✨ Relevant sample size
Month after sign up | 1 month retention | 2 month retention | 6 month retention |
|---|---|---|---|
| 1st quartile | 23.88% | 9.23% | 20% |
| Median retention | 10.5% | 6.25% | 8.7% |
| 3rd quartile | 5% | 4.78% | 2.4% |
| Sample size | 50 | 50 | 50 |
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User retention
Retention is the measure of how many users return to your product over time. It’s the percentage of active users at any time after X days of signing up or installing your app. Retention refers to continuous usage, which means your solution keeps generating value over time.
📘 Here is a full playbook on user retentionMethod used
For this survey we used ""N day retention"" at a user level. N Day retention shows the percent of users who return to the app on a specified day after their first launch. For example, if Day 2 retention is 50 percent, it means that 50 percent of new users launched the app on day 2. By comparison, unbounded (rolling) retention measures the percentage of users who return to the app on a specified day or any day after that. If Day 2 unbounded retention is 50 percent, it means that 50 percent of new users returned to the app on day 2 or later.
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This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2022
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