B2B Active Users product metrics benchmark

Product metric benchmarks to help you compare your product metrics to products at your stage.

Benchmark

Business

Stage

Week over week growth of weekly active users for SaaS companies

1st quartile

2.18%

Median WoW growth

1.98%

3rd quartile

✨ Relevant sample size

Founding stage	Pre-seed	Seed	Series A
1st quartile	6.69%	3%	3.3%
Median WoW growth	1.5%	2.18%	0.7%
3rd quartile	1.06%	1.98%	0.16%
Sample size	50	50	30

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Active users

Active users are users who come back and get the unique value from a product. For instance on Uber you're active if you book a cab. Weekly Active Users (WAU) measures the unique users who completed an action each week. DAU and MAU is the same but daily and monthly. If you had 190 active users last week and 210 this week, you WoW growth is 10.5%

📘 Help doc on active users

Method used

For this benchmark we consider as active users, the number of users that performed at least one action in a given week.

Connect your product usage data to June and get your active users out of the box:

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This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2022