B2B Active Users product metrics benchmark
Product metric benchmarks to help you compare your product metrics to products at your stage.
Benchmark
Business
Stage
Week over week growth of weekly active users for SaaS companies
3.9%
1st quartile
2.36%
Median WoW growth
1.27%
3rd quartile
✨ Relevant sample size
Founding stage | Pre-seed | Seed | Series A |
|---|---|---|---|
| 1st quartile | 8.71% | 3.9% | 2.7% |
| Median WoW growth | 5.5% | 2.36% | 0.81% |
| 3rd quartile | 2.26% | 1.27% | 0.25% |
| Sample size | 50 | 50 | 30 |
📈
Active users
Active users are users who come back and get the unique value from a product. For instance on Uber you're active if you book a cab. Weekly Active Users (WAU) measures the unique users who completed an action each week. DAU and MAU is the same but daily and monthly. If you had 190 active users last week and 210 this week, you WoW growth is 10.5%
📘 Help doc on active usersMethod used
For this benchmark we consider as active users, the number of users that performed at least one action in a given week.
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This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2023
SOC 2 Type II
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