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B2B Active Users product metrics benchmark

Product metric benchmarks to help you compare your product metrics to products at your stage.

Benchmark

Business

Stage

Week over week growth of weekly active users for SaaS companies

3%

1st quartile

info trigger

2.18%

Median WoW growth

info trigger

1.98%

3rd quartile

info trigger

✨ Relevant sample size

Founding stage

Pre-seed

info trigger

Seed

info trigger

Series A

info trigger
1st quartile6.69%3%3.3%
Median WoW growth1.5%2.18%0.7%
3rd quartile1.06%1.98%0.16%
Sample size505030

📈

Active users

Active users are users who come back and get the unique value from a product. For instance on Uber you're active if you book a cab. Weekly Active Users (WAU) measures the unique users who completed an action each week. DAU and MAU is the same but daily and monthly. If you had 190 active users last week and 210 this week, you WoW growth is 10.5%

📘 Help doc on active users

Method used

For this benchmark we consider as active users, the number of users that performed at least one action in a given week.

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🔒

This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2022

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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt

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y-combinator logo
June 1.0 - Instant analytics reports built on top of Segment | Product Hunt