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B2B Activation product metrics benchmark

Product metric benchmarks to help you compare your product metrics to products at your stage.

Benchmark

Business

Stage

Activation benchmarks for SaaS companies

47.29%

1st quartile

info trigger

27.32%

Median activation

info trigger

17.32%

3rd quartile

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✨ Relevant sample size

Founding stage

Pre-seed

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Seed

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Series A

info trigger
1st quartile51.31%47.29%55.62%
Median activation43.18%27.32%43.41%
3rd quartile33.24%17.32%33.29%
Sample size505030

🌗

Activation

Activation is the % of signed up users that come back to the product after 7 days (also called "week 1 retention"). In other words its the % of new sign up that get hooked after they started using a product.

📘 Full playbook on Activation

Method used

For this benchmark we used retention after one week at a user level to compare activation across venture backed SaaS companies. We consider activation as the retention after one week of users signing up.

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🔒

This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2023

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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt

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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt