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B2B Activation product metrics benchmark

Product metric benchmarks to help you compare your product metrics to products at your stage.

Benchmark

Business

Stage

Activation benchmarks for SaaS companies

53.48%

1st quartile

info trigger

27.7%

Median activation

info trigger

19.69%

3rd quartile

info trigger

✨ Relevant sample size

Founding stage

Pre-seed

info trigger

Seed

info trigger

Series A

info trigger
1st quartile52.62%53.48%54.85%
Median activation46.16%27.7%44.54%
3rd quartile34%19.69%31.17%
Sample size505030

🌗

Activation

Activation is the % of signed up users that come back to the product after 7 days (also called "week 1 retention"). In other words its the % of new sign up that get hooked after they started using a product.

📘 Full playbook on Activation

Method used

For this benchmark we used retention after one week at a user level to compare activation across venture backed SaaS companies. We consider activation as the retention after one week of users signing up.

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🔒

This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2022

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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt

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y-combinator logo
June 1.0 - Instant analytics reports built on top of Segment | Product Hunt