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B2B Acquisition product metrics benchmark

Product metric benchmarks to help you compare your product metrics to products at your stage.

Benchmark

Business

Stage

User base growth week over week benchmark for Saas companies

2.38%

1st quartile

info trigger

1.94%

Median WoW growth

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1.31%

3rd quartile

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✨ Relevant sample size

Founding stage

Pre-seed

info trigger

Seed

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Series A

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1st quartile2.05%2.38%1.75%
Median WoW growth1.25%1.94%1.51%
3rd quartile1.11%1.31%0.89%
Sample size505030

🆕

Acquisition

Acquisition is the pace at which you grow your overall user base. For instance if you acquire 10 users this week and had 100 users in total (active or not), you grew 10% Week over Week (WoW). Startups observe this metric to make sure they fuel their startup with new users. Paul Graham noted that a good growth rate is 5 to 7 percent per week, while an exceptional growth rate is 10 percent per week.

Method used

For this benchmark we used "User base growth" at a user level to compare growth across venture backed Saas companies. User base growth is the percentage of users across the whole user base of a product that were acquired in a given week.

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🔒

This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2022

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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt

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Backed by

y-combinator logo
June 1.0 - Instant analytics reports built on top of Segment | Product Hunt