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The principles

Keep it simple

Are your metrics something that can be explained in plain language? Is your documentation using technical terms?

Make your analytics jargon-free. So everyone understand what you're talking about and why it’s important.

Don’t use “cohorts”, use “audiences”. Don’t use “tagging plan”, use “event list”.
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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt

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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt